The Net Naturalist
A field guide to social media.
Category: communication
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As I’m growing as a naturalist, it’s surprising to me how much of the subject matter deals directly with my work as a communicator for the National Wildlife Federation. In my Wetlands Ecosystems class we went over restoration techniques that truly could offer help for those trying to tackle their social media or communications strategy (in…
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The common names we have bestowed on some animals do not do them justice. To start – I’m disappointed by how many of our names for animals are iterative. Take the genius additions of lionfish, dogfish, batfish or even catfish — by the time we were naming fish were we even trying? And then there…
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When you explore a new place, how do you process the new information? Whether I’m hiking a new trail, observing a stream or exploring a new social media site, I’ve noticed I behave similarly and try to react to my surroundings. I try to find my “niche” even if it’s as a quiet observer. I…
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I’ve collected a number of free ways to create a petition and hope that anyone (mom) who reads this blog can put them to good use for protecting the environment and wildlife. As always, I welcome feedback and hope you share your tools and techniques with me! Change.org: Even from the homepage, Change.org encourages members…
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Back in early April I participated in a training as part of the Emerging Wildlife Conservation Leaders. Not only was the group spectacular, but I came away with a fantastic team and a very interesting project! We are going to develop the international standards for harvesting bat guano. In many countries there are no standards…
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Being an avid news-junkie, loving RSS feeds (RSS = Real Simple Syndication) that make staying up to date on key issues easy and amusing comes with the territory. I love them so much that I sometimes get carried away and I overpopulate my Google Reader. I subscribe to everything from nonprofit technology bloggers to key…
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Since I work for the National Wildlife Federation, I’ve been spending 99.9% of my day thinking about the oil spill and all the ways we can help. Personally, I’d love nothing more than to hop on a plane and fly down to the gulf to clean some birds or monitor some water ways, but the…
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Organizations can learn so much from insects– more specifically, bees. Bees have an amazing internal communication plan. They communicate with a dance and by releasing pheromones. They’ve even discovered how bees tell one another to stop collecting honey. I think when it comes to social media, organizations should behave like bees and work to facilitate…
The Net Naturalist 