Having trouble getting a handle on who your Facebook audience is? Advertising analytics for your page can be illuminating.  By visiting “Audience Insights” through the Ads Manager, you can start to learn a bit more about the behaviors and how the people in your community differentiate from others.

1) First, go to your “Ads Manager.” page in Facebook. Select “Audience Insights” from the menu at the top left. (In the image below it is grayed out).

2) Select People connected to your page (when prompted). You may be asked to take a tour first.

3) In the filters on the left side of the page, under “Pages,” enter the name of your Facebook page in the “People Connected to” box. (Know that you can add multiple pages here to compare audiences).

Sometimes your page may be labeled as a place, so if you don’t see it in your options initially, select place in the drop down. 

Start scrolling through some of the information in Insights. By learning overall facts about your audience, you can know what kind of content you want to try. For example, many of U.S. Fish and Wildlife Service pages have a LOT of science and government employees. This makes sense for now, but we definitely want to broaden our audience.

Keep digging and playing and consider your audience whenever you create new content!