Your Facebook Audience Insights

Having trouble getting a handle on who your Facebook audience is? Advertising analytics for your page can be illuminating.  By visiting “Audience Insights” through the Ads Manager, you can start to learn a bit more about the behaviors and how the people in your community differentiate from others.

1) First, go to your “Ads Manager.” page in Facebook. Select “Audience Insights” from the menu at the top left. (In the image below it is grayed out).

Select Audience Insights

2) Select People connected to your page (when prompted). You may be asked to take a tour first.

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3) In the filters on the left side of the page, under “Pages,” enter the name of your Facebook page in the “People Connected to” box. (Know that you can add multiple pages here to compare audiences).

Sometimes your page may be labeled as a place, so if you don’t see it in your options initially, select place in the drop down. 

Start scrolling through some of the information in Insights. By learning overall facts about your audience, you can know what kind of content you want to try. For example, many of U.S. Fish and Wildlife Service pages have a LOT of science and government employees. This makes sense for now, but we definitely want to broaden our audience.

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Keep digging and playing and consider your audience whenever you create new content!

 

Goodbye “Use As My Page” – Hello Alternatives

Facebook recently removed the feature “Use as my page” which means that finding your feed and acting on Facebook as your page is still possible, but you’ll have to find it in a different way.

Q: Why don’t I see the the option to use Facebook as the Page I manage?

We’ve deprecated the ability to login and use Facebook as the Page you manage. However, we’ve built parallel features to enable you to do all of the same things you could previously do, without requiring you to use Facebook as your Page.

Q: How do I post to the Page I manage as my Page?

  1. Navigate to the Page you manage
  2. In the composer, you’ll see a small square image with either your Page’s profile picture or your personal profile picture. Click on the downward arrow next to this image. This will allow you to toggle between your personal profile and the Page(s) you manage.
  3. Select the icon of the Page you want to post as
  4. Hit publish

Q: How do I see My Page’s Newsfeed?

  1. Navigate to your Page
  2. Select “View Pages Feed” under your Page’s profile picture
    Note that the option to view the Pages Feed will only be visible if the Page you manage has liked other Pages.
     See page feed

Q: How can I see my Page’s notifications?

  1. Navigate to your Page
  2. On the white navigation bar at the top of your Page, select “Notifications”

Q: How can I see my Page’s messages?

  1. Navigate to your Page
  2. On the white navigation bar at the top of your Page , select “Messages”

Q: How do I post to another Page as the Page I manage?

  1. Navigate to the Page you manage
  2. In the composer, you’ll see a small flag icon. Click on the icon. This will allow you to toggle between your personal profile and the Page(s) you manage.
  3. Select the icon of the Page you want to post as
  4. Post

Q: How do I like or comment on a post by my Page as the Page I manage?

  1. Navigate to the Page you manage
  2. Scroll to the post you wish to comment on
  3. On that post you’ll see a small square image with either your Page’s profile picture or your personal profile picture. Click on the downward arrow next to this image. This will allow you to toggle between your personal profile and the Page(s) you manage. Select the Page you wish to comment as.
  4. Comment on the post

Q: How do I like or comment on a post another Page has made as the Page I manage?

  1. Navigate to the Page with the post you wish to like or comment on
  2. Scroll to the post you wish to like or comment on
  3. Click on the flag icon on the bottom right side of the post
  4. Select the Page you want to comment or like as

Q: How do I like another Page as my Page?

  1. Navigate to the Page you wish to like
  2. In the cover photo next to the like and message options, click on “…”
  3. Select “Like as your Page”
  4. You’ll see a dropdown menu which will allow you to pick which of the Pages you manage to like this Page as

Q: To unlike a Page that the Page you manage likes:

  1. Navigate to the Page you wish to unlike
  2. In the cover photo next to the like and message options, click on “…”
  3. Select “Remove from my Page’s favorites”
  4. You’ll see a dropdown menu which will allow you to pick which of the Pages you manage you want to stop liking this Page