Crossposting Videos on Facebook

When Facebook added the crossposting video feature, it opened up an opportunity for brands and organizations to share stats and content behind the scenes (instead of sharing posts from the page). This feature can really help us deliver our videos and combine our efforts. Here are the steps for setting up crossposting.

  1. Go to your page
  2. Select Settings
  3. From the left navigation, select crossposting from the list on the left (see below)

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4. Add the page you want to crosspost (Like U.S. Fish and Wildlife Service).

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Allow Others to Crosspost Your Videos

It’s up to the page who originates the video to give you crossposting rights, so you’ll need to coordinate with those page managers if you see a video you would like to crosspost.

  1. Select Publishing Tools (top navigation) 
  2. Click on Video Library (Left navigation)
  3. Hover over video you want to crosspost and hit “edit”Screen Shot 2017-07-05 at 11.58.06 AM
  4. Once in the video editor, select the crossposting tab and share it with accounts you have previously added. Screen Shot 2017-07-05 at 11.58.29 AMBy crossposting videos, you increase the visibility and it allows both pages to see the stats and performance metrics. If you create a post that gets crossposted often, you will also see how many times it was crossposted by the users you shared it with!
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Goodbye “Use As My Page” – Hello Alternatives

Facebook recently removed the feature “Use as my page” which means that finding your feed and acting on Facebook as your page is still possible, but you’ll have to find it in a different way.

Q: Why don’t I see the the option to use Facebook as the Page I manage?

We’ve deprecated the ability to login and use Facebook as the Page you manage. However, we’ve built parallel features to enable you to do all of the same things you could previously do, without requiring you to use Facebook as your Page.

Q: How do I post to the Page I manage as my Page?

  1. Navigate to the Page you manage
  2. In the composer, you’ll see a small square image with either your Page’s profile picture or your personal profile picture. Click on the downward arrow next to this image. This will allow you to toggle between your personal profile and the Page(s) you manage.
  3. Select the icon of the Page you want to post as
  4. Hit publish

Q: How do I see My Page’s Newsfeed?

  1. Navigate to your Page
  2. Select “View Pages Feed” under your Page’s profile picture
    Note that the option to view the Pages Feed will only be visible if the Page you manage has liked other Pages.
     See page feed

Q: How can I see my Page’s notifications?

  1. Navigate to your Page
  2. On the white navigation bar at the top of your Page, select “Notifications”

Q: How can I see my Page’s messages?

  1. Navigate to your Page
  2. On the white navigation bar at the top of your Page , select “Messages”

Q: How do I post to another Page as the Page I manage?

  1. Navigate to the Page you manage
  2. In the composer, you’ll see a small flag icon. Click on the icon. This will allow you to toggle between your personal profile and the Page(s) you manage.
  3. Select the icon of the Page you want to post as
  4. Post

Q: How do I like or comment on a post by my Page as the Page I manage?

  1. Navigate to the Page you manage
  2. Scroll to the post you wish to comment on
  3. On that post you’ll see a small square image with either your Page’s profile picture or your personal profile picture. Click on the downward arrow next to this image. This will allow you to toggle between your personal profile and the Page(s) you manage. Select the Page you wish to comment as.
  4. Comment on the post

Q: How do I like or comment on a post another Page has made as the Page I manage?

  1. Navigate to the Page with the post you wish to like or comment on
  2. Scroll to the post you wish to like or comment on
  3. Click on the flag icon on the bottom right side of the post
  4. Select the Page you want to comment or like as

Q: How do I like another Page as my Page?

  1. Navigate to the Page you wish to like
  2. In the cover photo next to the like and message options, click on “…”
  3. Select “Like as your Page”
  4. You’ll see a dropdown menu which will allow you to pick which of the Pages you manage to like this Page as

Q: To unlike a Page that the Page you manage likes:

  1. Navigate to the Page you wish to unlike
  2. In the cover photo next to the like and message options, click on “…”
  3. Select “Remove from my Page’s favorites”
  4. You’ll see a dropdown menu which will allow you to pick which of the Pages you manage you want to stop liking this Page

Trail Guide for Facebook – Tips and Tricks

Trail guideFacebook is constantly changing, but in recent talks with them, it’s apparent that some things are working better than others.

  1. Be Social – Tag other pages, share other people’s content, like other pages and get comfortable using your page like a profile on Facebook. When you do take the time to post, nurture comments and discussion on the post.
  2. Post More Video -Videos are doing well on Facebook’s algorithm right now, and our videos of wildlife would be no exception. Please encourage the use of the *USFWS logo on the video and captioning if there are any words spoken*. Whatever video that’s taken on Facebook should also be posted to our Youtube account so that we make the content as accessible as possible.
  3. Post Often – Quality should come before quantity, but posting often gives you more of a chance to reach more people.
  4. Play with the Platform – Sometimes text heavy posts perform well but if there’s a call to action, keep things short. The best advice is to play with the platform and strive to be different.
  5. Consider Driving Traffic to Our Site – Instead of creating Facebook events- why not share a link to the place to register on our website? Don discussed the benefits of making it easy for people and sending them where we want them to go on our site.
  6. Learn More About Your Audience – Good social media means knowing your audience, and Facebook allows you to do so even using the ad manager even if you aren’t creating an ad. First, go here, then make sure under  “People Connected” make sure you’ve selected the page you want to know more about. Otherwise you can use this link to analyze Facebook’s user base.
  7. Merge Duplicate Pages- It has been available to us for some time to merge pages, recognizing that you lose things from the page you merge into the other.

When Posting Images…

  • Use Square Photos – The images from Facebook show up better as a landscape rather than portrait style (Around 940px by 788px)
  • With Graphics, Use Less than 20% Text – Text heavy images get ignored by users, so just be sure to follow the rule of using less text.
  • Upload Multiple Images – Instead of creating an album on Facebook, Facebook suggested uploading multiple images as a good technique. *Just please encourage a credit by any field staff so we have proper documentation*.** For USFWS staff