Social listening tools from this awesome #jboye15 session: @socialBro @topsy @GoogleTrends @tagboard @hashtagify pic.twitter.com/NgET5EAhR8

— Danielle Brigida (@starfocus) November 3, 2015

I was honored to present a workshop and keynote at the J.Boye Conference about using social media to enhance your content strategy. The incredibly intelligent and savvy web users from all over the globe that attended this conference taught me a few new tricks for improving the way we work online to better engage with our constituents. From improving usability, creating a customer experience people actually want to engaging with generation y, all gave me new information to chew on and digest.

Aside from using the digital ecosystem to reach new people, engage better with customers, build out higher quality services, and expand how people use technology and engage with entities, they also let me geek out about wildlife and how we’re exploring using technology to create a more transparent and responsive approach for our Government agency.

I also wrote about how we’re expanding on successful interactions can create a more enriching experience and give people more context. We hope we can make use of the way people use social media to inform and arm those with the facts they find interesting. As we continue to learn more about how we can serve as a resource, it’s incredibly important to go to conferences like this one to learn best practices across many entities.