Listening in Nature and Online

Posted on April 9, 2010 | 3 Comments
A rabbit listens for predators

Photo by Joshua Davis

While animals are fun to listen to, they also tend to be fantastic listeners. Especially when they depend on their keen hearing to trap a meal or escape a predator.  When you look at creatures like bats, rabbits, foxes and so many others, you can’t help but marvel at how well they listen, and how their life depends on it.

I feel very similarly about listening with social media. I truly believe you can’t survive the social media landscape for long without listening!

Beth Kanter has written several fantastic posts about listening as an nonprofit organization any many of her articles point you to the right questions. For example, her post titled “Are you a listening organization?” not only shares great information about how to promote a listening culture internally, but it also discusses the 3 basic concepts for creating a structured listening strategy in your organization and making it a priority.

Tools to Check Out For Listening:

Google

Search Comments and Forums:

Blog and Social Media Search

Searching Twitter

Other Great Listening Tools

  • Postrank.com – and PostRank analytics – Tracks your blog posts with engagement measurement
  • Any RSS feed for your search terms!

It’s important  to listen to your audience and the people you care about. The social web makes “listening” or politely stalking, as I like to call it– much easier! So check out these sites and make your own Google Dashboard or RSS feed and let me know how it goes :) Then you’ll be listening like an animal!

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Posted in listening

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Tweeting “The Challenges of Life”

Posted on March 22, 2010 | 4 Comments

Yesterday was the premiere of Discovery Channel’s Life and I was honored to tweet from their account @lifeondiscovery through the first episode “The Challenges of Life”. It was an incredible experience! I loved knowing that there were thousands of people watching the show and marveling at the wonder of nature and wildlife. I also loved promoting the beautiful production, but most of all it was fun to watch so many people happily discussing nature on the twittersphere.


In case you missed the first episode, the “Challenges of Life” spoke to the fact that in order to survive species must change and adapt to their surroundings. Here’s a breakdown of some of the animals the first episode covered:

  • Cheetahs: these speedy creatures can’t bring down a large animal on their own. But when they hunt together (you can watch the cheetah vs. the ostrich clip) they are much more likely to catch and take down large prey. You can even take the “Hunt Like a Cheetah” Quiz.
  • Panther Chameleon: their color changing capability isn’t the only thing that makes them cool, they also have strong tongues that catch insects from long distances!
  • Venus flytrap: This carnivorous plant uses sugary nectar to lure flies onto it’s trap, and if the fly touches two of the fine fibers within twenty seconds of each other the plant will close its leaves  rapidly.
  • Ibex: their skill at rock climbing and maneuvering steep ledges makes them hard prey to catch! Even a 10 day old ibex managed to out climb a red fox.
  • Sardines: they pack together to avoid predation– gives a new meaning to packed like sardines!
  • Flying fish: they move their tails 70 times a second and can glide up to 600 ft!
  • Crabeater Seal: they are said to be the second most numerous mammal on the planet (next to humans) and are very smart and quick!
  • Stalk-eyed Flies: they actually inflate their eye stalks to appear attractive to females. So flipping impressive

There are many more animals discussed in the episode, but by far the most rewarding thing for me was to watch the twitter stream fill with people’s questions and reactions to the beautiful footage and the amazing facts introduced. It’s wonderful to witness people in awe of nature and with technology and social media, the whole experience becomes a social event.
I absolutely loved what discovery did for showcasing the conversations on Facebook and Twitter. They were able to observe people commenting while also displaying their responses on the Life website.

Here are 3 Reasons You Know The  Discovery Team Knows Their Social Media

1). Guest twitter users on @lifeondiscovery account. Impressive way to engage people already active in the community. Especially people already interested in the topic (ahem me!:) )

2.) Conversation Feeds that pull in from Facebook and Twitter. This is just awesome! While we haven’t figured out how to do this at the National Wildlife Federation, watching how Discovery did it for the Life premiere was impressive. Definitely gave me ideas for how to combine social conversations in one readable platform.

3.) Connected with and following people who mentioned they were “watching Life” was not only smart social media use, but it got people to sites that they wanted, while also making them feel like they were part of something much bigger! The Life watching event trended worldwide on Twitter  for a majority of the first episode.

In case you can’t tell, I’m impressed with the whole experience, but mostly I was just excited to connect with passionate people using technology– who care about…well of course… the natural world!

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Posted in Discovery, Television

Crowdsourcing Wildlife Garden Gold Medal Winners

Posted on March 2, 2010 | 4 Comments

Recently, my one of my brave colleagues, Kelly Senser, ventured into the social media space despite her incredible workload.  She’s been a superstar ever since, and really provides value and friendship to anyone she meets.  If you don’t follow @klsnature and you love wildlife and gardening, you should.

She recently published an excellent article that reminded me of the importance of crowdsourcing. The article is  “Gardeners Pick their “Gold Medal” Favorites”. While the article was organized by Kelly, it has many authors. This way of collective knowledge is hardly a new concept, but it’s fantastic to see NWF working with sharp minds and talented gardeners to produce such a quality piece.  I’m certain we’ll see more articles like this in the future, but I just want to point out the excellent benefits of crowd-sourcing information.

Each gardener was asked to pick a favorite plant that attracts wildlife to their garden. With each choice is a picture and a quote and includes the gardener’s name and blog! I highly recommend checking out this list. As someone who is still learning the ropes of wildlife gardening, it’s been so helpful to search on Twitter and find the conversation growing. (Heh). We’ve also created a Certified Habitat Wildlife Facebook fan page where I plan on asking all of my spring questions :) .
In terms of crowdsourcing, SEED magazine has one of my favorite articles on how science can use data and information collected through crowdsourcing and knowledge “pooling” . It’s fantastic to read about how the scientific community can communicate better with technology and house information  collected in various regions all over the world.

There are a number of other examples of how nonprofits can use crowd-sourcing to learn more about their constituents and create a movement toward social change. Netsquared lets the community decide when it comes to challenge winners and idea submissions.

Crowdsourcing for the sake of a contest or other means to garner a “viral” response does bring up more questions. Beth Kanter recently posted a thought-provoking piece called “Crowdsourcing Social Change: Who Gets to Vote?” where she questions some current crowdsourcing models and introduces a new contest model.
It is my hope that we see more and more crowdsourcing when it comes to the scientific community and more strategic use of it when it comes to nonprofits who are trying to make social change. With great leaders like Kelly, gathering gardener’s minds for an excellent post on wildlife plants,  I say the sky’s the limit!

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Posted in Wildlife

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Communication Tips From the Choose Clean Water Conference

Posted on January 12, 2010 | 1 Comment


Yesterday I was able to attend the first Choose Clean Water Conference, put together by the amazing Chesapeake Bay Coalition. While I was lucky to be on Eric Eckl’s panel, I drew tremendous energy from the combined knowledge in the room. I came away from the discussion with several key points and a few ideas for concepts of future campaigns. Here are some great campaign tips even if you don’t choose water as your topic.

For the BEST action based campaigns you should:

1) Tell people what you expect them to do (First and Foremost) – no beating around the bush. Without a clear and concise message you lose them.

2) Use stories to get your points across, facts are not as powerful as the story or feeling you leave with people.

3) Make use of social capital – whenever you can– let people involve their personal networks and see others doing the action so that others see that your effort is legitimate.

4) Focus less on the tools and more on the goals- It’s easy to get caught up in Facebook, Email and the many other mediums for which we reach people. It’s really best to finalize strategy before you think to the tactics.

The Panel Discussion:

Eric Eckl led the panel with his extensive understanding of what words work for water campaigns.

And we were the panelists:

We all were asked to rate water specific campaigns based on how strong we thought their words, pictures and the ask for action.

I chose to review Healthy Lakes, Healthy Lives — an effort by the Healing Our Waters Coalition that focuses mainly on serving as a resource for legislative staff and caters to a more wonky crowd. I thought their call to action was incredibly strong but their imagery could be stronger. Still they won me over with their impressive Twitter and Flickr pages.

I also rated The Bay vs. The Bag campaign put together by the Save the Bay people over in San Francisco. I loved the video– but felt like their call to action could have been much stronger.

After we all presented, Eric broke people up into groups of 10 and they were asked to plan a campaign for Earth Day 2010. — Fantastic results! We had an incredibly creative audience.

Overall– it was a blast seeing everyone’s campaigns and it was very difficult to judge the hard work.


Image by Choose Clean Water
Look through the Flickr stream to see some of the pictures from the panel.

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Posted in Water

Happy Birthday Beth Kanter!

Posted on January 11, 2010 | 1 Comment

While I’m busy at the awesome Choose Clean Water Conference I can’t let it slip by that it is Beth Kanter’s Birthday today. Beth has helped countless wildlife organizations spread their messages and learn how to use social media. She’s also a wildlife watcher herself and makes sure to take her kids outside. :) She’s a very important figure in the Nonprofit community and I can’t mention enough how grateful I am that she was born and came into my life!

If you haven’t taken a look at her blog you can find a plethora of tips and strategy insights. She’s definitely one of the brightest minds and network weavers I know. For her birthday she is generously asking people to support  The Sharing Foundation, so check out the cause if you get a chance.

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Posted in Technology

Wildlife Watching with a Twitter #Hashtag

Posted on January 4, 2010 | 2 Comments

There are a number of effective ways to monitor response with social media. Today I’m feeling inclined to talk about tracking Twitter hashtags.

With NWF’s Wildlife Watch program we encourage people to #NWF every time they see wildlife, this in turn goes on our website.  It’s been a long-term campaign with random spikes in interest and observations.

I’ve decided to talk about two of the tools that I’ve found most useful. While I used to rely primarily on hashtags.org that site seems to have fallen to the wayside by other sites that track more reliably and with interesting data.  Here are my two choices!

What the Hashtag?! - this serves as a user’s editable encyclopedia for hashtags – so if you have a hashtag you want to track– this is one of my favorite options. Not only can you RSS the results– but it gives you helpful information such as how often the tag is used each day and it details who the top ten users are. This data is very helpful if you are tracking either an event or a long-term campaign!

Twazzup: This tool is more visual and helps me see the wildlife sightings in greater detail (it allows me to see twitpics and photos). It also links off to recent articles where NWF is mentioned. Overall– it’s a great visual representation of what #NWF is doing and even shows the large number of contributors over time (it tracks for more than a week– unlike WThashtag).

While these are just two of the tools I use– they are by far my favorite. I’m interested to know what tools you couldn’t monitor without–

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Posted in Twitter

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Responses to the Get Outside and Explore More Pledge

Posted on December 30, 2009 | Leave a comment

For the past several months,  NWF has been asking people to pledge to get themselves and their kids outside more.

Part of the fun of my job was to ask parents and activists to take the pledge. Not being entirely certain that the original pledge would work for social media’s sake– I created both one on Facebook and one on Change.org. (We will compile the results from both of those when we’re done). Until then however, I’m simply gathering responses as to why people are even getting outside!

Earlier I had asked people on Twitter What their Biggest Barrier was to getting outside.

Many answers fell under the same basic categories:

Time

Health Reasons

Company

And of course, Weather!

What are your barriers for getting outside?

Sign the Be Out There Pledge!

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Posted in Results